DIGITAL MARKETING SERVICES

 

What is Digital Marketing?

Digital Marketing is used to promote products and services directly reach to potential customers. It is the backbone of any business strategy. There are two types of marketing Inbound Marketing and Outbound marketing. Outbound Marketing is traditional marketing like billboards, cold-emailing, direct mail, event sponsorships, tradeshow presentations, TV and radio advertising, printed ads, or in-person contact. Inbound marketing is another business methodology that attracts customers by creating valuable content and experiences tailored to them. Digital Marketing Services are much more affordable than the traditional way of marketing. It's an open door to reach potential customers, even across countries or across the globe.

This article gives you insight into Digital Marketing Services, the benefits, and the wider perspective areas where you can tap to grow your business.

There are several different types of digital marketing services are available today. SEO, SEM, PPC, Email marketing and SMM.

Benefits of Digital Marketing Services

Every business needs digital marketing services. You should never consider digital Marketing from one another. Digital Marketing Services benefits include:

·    Affordability: Less expensive

·    Mobile Access: People are using smartphones for news, social networking and other activities every time. Digital marketing can able to reach them when they are browsing.

·    Flexibility: You have the flexibility of testing and stopping the poorly performing ad.

·    Interactivity: Customers can communicate with you if they have any complaints or suggestions. This will help to gain their trust.

·    You can Improve your conversion rates.

·    Promote proper consumer engagement.

Track your campaign results, and save time, money and resources.

Types of Digital Marketing

Search Engine Optimization Services (SEO)

SEO is the pioneer and a vital part of any digital marketing service. In simple terms, SEO means the processing of indexing your website into SERP. This is about understanding people and what they are searching for. You need to optimize your content with related keywords, internal links, backlinks and local optimization tactics. Search engines like Google and Bing use bots to crawl the pages on the web and collect information to index. Algorithms analyze pages in the index and will determine the order pages should show in the search results. We need to update with all the latest criteria that will put our website in front of the targeted customers.

Content Marketing Services 

Content Marketing aims at building relationships with potential clients, It’s a subtle way of gaining customers without direct advertising. When we write informational content that aims to answer their questions in their eyes we establish ourselves as an expert. It can be videos, blogs and social media posts. Try to make your content as useful, and easy to discover as possible for audiences. Try to follow the below create marketing personas

•           Viral Content with keywords
•           Magnetic Titles
•           Attractive images
•           Include other media formats
•           Integrate our brand
•           Craft short sentences
•           Use of natural language

Paid Marketing Services (PPC)

The quickest and the most convenient method to promote your business online is Paid marketing services (PPC). It is the strongest pillar of digital marketing. With paid marketing, a brand can reach out to customers via YouTube videos, social media, mobile games, an application or even a website. Paid marketing campaigns include Google Ads, Facebook ads and YouTube advertising. In SEM you choose keywords and according to that, you are creating ads. These are the ads you are viewing on websites normally when you search for something online. You need to bid on your selected keywords. Then only the ads will be placed in those prime spots. This depends upon the bid amount and the quality score of your ad. 

For example, In Google ads, you need to pay when someone clicks on your Ad. You can set a maximum amount per campaign and per keyword. This does seem simple, but it isn’t. Without proper Paid marketing strategies, paid marketing is a way of time, hope and money. 

Email Outreach

It is the oldest digital marketing strategy. But it is one of the best ways to general leads. You need to manage an email contact list and targeted product offers are an essential part of email outreach. We can use these emails to promote products and services while developing relationships with potential customers. This includes newsletters with updates on the company or promotion of sales and exclusive deals for subscribers. It is an inexpensive way to advertise your company.

Search Engine Marketing Services (SEM)

There are two ways to market online. Search Engine Marketing and Social media marketing. SEM focuses on paid marketing in Google, Bing and other search engines. Social Media allows direct communication with your clients. Hats make a great way to furnish your business. Social Media Applications such as Facebook, Instagram, Twitter and YouTube give us an opportunity to boost our products. Through this, we will get brand awareness too. There are about 3 million social media users around the world. That’s a huge number for your sales. Through SMM you can increase awareness by sharing content and engaging the audiences. We need to create suitable content that appeals to the demographic you want to target. We can place Facebook ads to present our company to specific demographics. We need to do a deep analysis of our current Social media position and run social media campaigns to attract sales.

Why Should You Do Digital Marketing?

If you’re not doing digital marketing, you’re leaving money on the table. According to HubSpot, “Digital marketing is one of the fastest-growing industries in the world today. It’s estimated that by 2020, more than $1 trillion will be spent globally on digital advertising alone.”

In conclusion, digital marketing is a powerful tool for local businesses looking to grow their customer base and increase sales.

Thank you for reading

Preethi Sukumaran

Medium.com