What is Digital Marketing?
Digital Marketing is used to promote products and services
directly reach to potential customers. It is the backbone of any business
strategy. There are two types of marketing Inbound Marketing and Outbound
marketing. Outbound Marketing is traditional marketing like billboards, cold-emailing, direct mail, event sponsorships, tradeshow presentations, TV and radio advertising, printed ads, or in-person
contact. Inbound marketing is another business methodology that attracts
customers by creating valuable content and experiences tailored to them.
Digital Marketing Services are much more affordable than the traditional way of
marketing. It's an open door to reach potential customers, even across
countries or across the globe.
This article gives you insight into Digital Marketing Services, the benefits, and the wider perspective areas where you can
tap to grow your business.
There are several different types of digital marketing
services are available today. SEO, SEM, PPC, Email marketing and SMM.
Benefits of Digital Marketing Services
Every business needs digital marketing services. You should
never consider digital Marketing from one another. Digital Marketing Services
benefits include:
· Affordability:
Less expensive
· Mobile Access:
People are using smartphones for news, social networking and other activities
every time. Digital marketing can able to reach them when they are browsing.
· Flexibility: You have the flexibility of testing and stopping the poorly performing ad.
· Interactivity:
Customers can communicate with you if they have any complaints or suggestions.
This will help to gain their trust.
· You can Improve
your conversion rates.
· Promote
proper consumer engagement.
Track
your campaign results, and save time, money and resources.
Types
of Digital Marketing
Search Engine
Optimization Services (SEO)
SEO is the pioneer and a vital part of any digital marketing
service. In simple terms, SEO means the processing of indexing your website into
SERP. This is about understanding people and what they are searching for. You
need to optimize your content with related keywords, internal links, backlinks
and local optimization tactics. Search engines like Google and Bing use bots to
crawl the pages on the web and collect information to index. Algorithms analyze
pages in the index and will determine the order pages should show in the search
results. We need to update with all the latest criteria that will put our
website in front of the targeted customers.Content Marketing
Services
Content Marketing aims at building relationships with
potential clients, It’s a subtle way of gaining customers without direct
advertising. When we write informational content that aims to answer their
questions in their eyes we establish ourselves as an expert. It can be videos,
blogs and social media posts. Try to make your content as useful, and easy to
discover as possible for audiences. Try to follow the below create marketing personas
- Viral Content with keywords
- Magnetic Titles
- Attractive images
- Include other media formats
- Integrate our brand
- Craft short sentences
- Use of natural language
Paid Marketing
Services (PPC)
The quickest and the most convenient method to promote your
business online is Paid marketing services (PPC). It is the strongest pillar of
digital marketing. With paid marketing, a brand can reach out to customers via YouTube
videos, social media, mobile games, an application or even a website. Paid
marketing campaigns include Google Ads, Facebook ads and YouTube advertising.
In SEM you choose keywords and according to that, you are creating ads. These
are the ads you are viewing on websites normally when you search for something
online. You need to bid on your selected keywords. Then only the ads will be
placed in those prime spots. This depends upon the bid amount and the quality
score of your ad.
For example, In Google ads, you need to pay when someone
clicks on your Ad. You can set a maximum amount per campaign and per keyword.
This does seem simple, but it isn’t. Without proper Paid marketing strategies,
paid marketing is a way of time, hope and money.
Email Outreach
It is the oldest digital marketing strategy. But it is one
of the best ways to general leads. You need to manage an email contact list and
targeted product offers are an essential part of email outreach. We can use
these emails to promote products and services while developing relationships
with potential customers. This includes newsletters with updates on the company
or promotion of sales and exclusive deals for subscribers. It is an inexpensive
way to advertise your company.
Search Engine Marketing Services (SEM)
There are two ways to market online. Search Engine Marketing
and Social media marketing. SEM focuses on paid marketing in Google, Bing and
other search engines. Social Media allows direct communication with your
clients. Hats make a great way to furnish your business. Social Media
Applications such as Facebook, Instagram, Twitter and YouTube give us an
opportunity to boost our products. Through this, we will get brand awareness
too. There are about 3 million social media users around the world. That’s a
huge number for your sales. Through SMM you can increase awareness by sharing
content and engaging the audiences. We need to create suitable content that
appeals to the demographic you want to target. We can place Facebook ads to
present our company to specific demographics. We need to do a deep analysis of
our current Social media position and run social media campaigns to attract
sales.
Why Should You Do Digital Marketing?
If you’re not doing digital marketing, you’re leaving money
on the table. According to HubSpot, “Digital marketing is one of the fastest-growing industries in the world today. It’s estimated that by 2020, more than
$1 trillion will be spent globally on digital advertising alone.”
In conclusion, digital marketing is a powerful tool for
local businesses looking to grow their customer base and increase sales.
Thank you for reading
Preethi Sukumaran
Medium.com
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