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Showing posts from December, 2021

The Rise of AI-Language Models: Chat GPT, Bing AI, and Google Bard

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On November 30th of last year, OpenAI introduced ChatGPT, a new AI technology that garnered widespread attention for its ability to answer questions free of charge. The development of AI has the potential to transform the way people work, learn, travel, receive healthcare, and communicate, just as previous technological advancements like the microprocessor, internet, computer, and mobile phone have. Microsoft and Google have also introduced their own language-models AI technologies, such as Bing AI (Copilot), and Google Bard. To know more about them first, we must understand AI What is Artificial Intelligence? Artificial Intelligence (AI) is a type of technology that is designed to solve particular problems or provide specific services. It is created in a way that allows it to think and learn in a similar way to humans. Essentially, AI involves developing computer programs and algorithms that can perform tasks that typically require human intelligence, such as recognizing speech or ima
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INFLUENCER ADVERTISING

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Decades ago Influencer Advertising was only for celebrities and a few bloggers. But now we can see a boom in social media influencers. In the digital world, social media content creators with lots of audiences can offer more value to brands. Influencer Advertising is the merge of old and new marketing tools. So this is one of the mainstream online marketing strategies. Now we want to know Who is an Influencer? An influencer is a person who can significantly shape the customer’s purchasing decision, They have the power to affect their audience opinion about a product or a brand. This is happening because of the authority, knowledge, position or relationship between the Influencer and the Audience. There are many types of Influencers Celebrities, Expert product reviewers, Business professionals or Social media personalities. General Type of Influencers are : •                  Nano Influencers: People having 10,000 or fewer followers •                  Micro-Influencers: 10
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