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Showing posts with the label Influencer marketing

The Rise of AI-Language Models: Chat GPT, Bing AI, and Google Bard

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On November 30th of last year, OpenAI introduced ChatGPT, a new AI technology that garnered widespread attention for its ability to answer questions free of charge. The development of AI has the potential to transform the way people work, learn, travel, receive healthcare, and communicate, just as previous technological advancements like the microprocessor, internet, computer, and mobile phone have. Microsoft and Google have also introduced their own language-models AI technologies, such as Bing AI (Copilot), and Google Bard. To know more about them first, we must understand AI What is Artificial Intelligence? Artificial Intelligence (AI) is a type of technology that is designed to solve particular problems or provide specific services. It is created in a way that allows it to think and learn in a similar way to humans. Essentially, AI involves developing computer programs and algorithms that can perform tasks that typically require human intelligence, such as recognizing speech or ima...
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MARKETING & PROMOTIONS ON SHOPIFY

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MARKETING & PROMOTIONS ON SHOPIFY Shopify is a Canadian Multinational eCommerce company. It is a complete eCommerce and subscription-based platform to let you start, grow and manage your business from anywhere. When you choose Shopify, you are getting a one-stop E-Commerce website. Under Shopify, you can sell your products through online and physical presence. Your inventory and stock for online and physical get synced, so you can use it from one account. Features of Shopify 1.       Great Design 2.       SEO friendly 3.       Compatibility with popular payment platforms 4.       Outstanding inventory management   The core functions of running a business include ·         Storefront ·         payment processor ·         Shipping partner ·   ...
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BING SEO BEGINNER’S GUIDE 2022

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 When we think about a search engine Google comes first into our mind. There are other search engines like Bing, DuckDuckgo, and Baidu. Optimizing a Website based on SEO makes a site popular among users based on requirements.  We all use Google as a default search engine. Google holds the major share and Bing ranks second in the Global Search Engine Market. Bing serves millions of people and a recent study shows people using Bing are increasing on a daily basis. So it's time for us to consider Bing as our secondary option and this may help us to get more website traffic. Before we go through in detail Bing SEO, I will give you a small insight into Microsoft Bing and its features. MICROSOFT BING Bing is a search engine that is owned and operated by Microsoft, created in 2006. It was completely redesigned in 2015 followed by updates that enhance local search and a complete ‘NO’ to keyword stuffing. Recently, in October 2020 Bing rebranded as “Microsoft Bing” with a new logo and ...
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INFLUENCER ADVERTISING

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Decades ago Influencer Advertising was only for celebrities and a few bloggers. But now we can see a boom in social media influencers. In the digital world, social media content creators with lots of audiences can offer more value to brands. Influencer Advertising is the merge of old and new marketing tools. So this is one of the mainstream online marketing strategies. Now we want to know Who is an Influencer? An influencer is a person who can significantly shape the customer’s purchasing decision, They have the power to affect their audience opinion about a product or a brand. This is happening because of the authority, knowledge, position or relationship between the Influencer and the Audience. There are many types of Influencers Celebrities, Expert product reviewers, Business professionals or Social media personalities. General Type of Influencers are : •                  Nano Influencers: Peo...
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