The Rise of AI-Language Models: Chat GPT, Bing AI, and Google Bard

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On November 30th of last year, OpenAI introduced ChatGPT, a new AI technology that garnered widespread attention for its ability to answer questions free of charge. The development of AI has the potential to transform the way people work, learn, travel, receive healthcare, and communicate, just as previous technological advancements like the microprocessor, internet, computer, and mobile phone have. Microsoft and Google have also introduced their own language-models AI technologies, such as Bing AI (Copilot), and Google Bard. To know more about them first, we must understand AI What is Artificial Intelligence? Artificial Intelligence (AI) is a type of technology that is designed to solve particular problems or provide specific services. It is created in a way that allows it to think and learn in a similar way to humans. Essentially, AI involves developing computer programs and algorithms that can perform tasks that typically require human intelligence, such as recognizing speech or ima...
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INFLUENCER ADVERTISING

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Decades ago Influencer Advertising was only for celebrities and a few bloggers. But now we can see a boom in social media influencers. In the digital world, social media content creators with lots of audiences can offer more value to brands. Influencer Advertising is the merge of old and new marketing tools. So this is one of the mainstream online marketing strategies.

Now we want to know Who is an Influencer?

An influencer is a person who can significantly shape the customer’s purchasing decision, They have the power to affect their audience opinion about a product or a brand. This is happening because of the authority, knowledge, position or relationship between the Influencer and the Audience.

There are many types of Influencers

Celebrities, Expert product reviewers, Business professionals or Social media personalities.

General Type of Influencers are :


•                 Nano Influencers: People having 10,000 or fewer followers

•                 Micro-Influencers: 10,000- 100,000 followers

•                 Macro Influencers: 100,000-1 million followers

•                 Mega Influencers: 1 Million + followers

What is Influencer Marketing and why Brands are behind them?

When you see your favourite person wearing things or using certain devices or products you are more likely to own them. Naturally, that is why they are called Influencers. Companies can hire a social media influencer to promote their brand. Brands are using it for their marketing purpose. Make it mutually beneficial. Through this brand can drive sales. It is a new strategy for marketers, those who are willing to think out of the box

For example, Mr Sujith Bhakthan is one of Kerala’s Favorite Influencer as he brings exceptional value to brands through his introduction of their products, properties and devices.

 Influencer Advertising Strategy




•                 Understand the rules: There will be specific rules for Advertising in each country. So make sure you are up to date regarding the current requirements in your jurisdiction.

Please visit the ASCI website for current requirements: https://asci.social/guidelines

•                 Target New Audience: When you are running a campaign for a specific product or brand you must know whom you are addressing. Maybe you are targeting your current audience or an entirely new crowd. Once you decided to hire an influencer prepare a list of personalities and choose the right one for your product.

•                 Build trust: Trust is your first goal in business. Influential Advertising is one of the main keys to that goal. When you are creating a campaign with one of their favourite person you are building the trust of their audience.

•                 Grow your social media followers: Influencers have more organic audiences in social media and engaged groups of followers. Using these followers you can broaden your social media platforms.

•                 Increase in website traffic: Through Influencer advertising, you can increase traffic to your website. You will not get it so suddenly. Do the campaigns consistently and frequently then you can start a movement.

•                 Get more leads and make it mutually beneficial: When you are running a campaign with an Influencer make it mutually beneficial. Pay influencer directly for posts. Try to build long term partnerships and give discounts to their followers. You can see the change in sales figures.

Influential Advertising or Marketing is much cheaper and better than paid advertisements. Go for an Influencer and drive sales.

Thank you

Preethi Sukumaran

www.techiebeez.com/batch1/Preethi

www.linkedin.com/in/preethi-sukumaran-7300b892

 

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