The Rise of AI-Language Models: Chat GPT, Bing AI, and Google Bard

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On November 30th of last year, OpenAI introduced ChatGPT, a new AI technology that garnered widespread attention for its ability to answer questions free of charge. The development of AI has the potential to transform the way people work, learn, travel, receive healthcare, and communicate, just as previous technological advancements like the microprocessor, internet, computer, and mobile phone have. Microsoft and Google have also introduced their own language-models AI technologies, such as Bing AI (Copilot), and Google Bard. To know more about them first, we must understand AI What is Artificial Intelligence? Artificial Intelligence (AI) is a type of technology that is designed to solve particular problems or provide specific services. It is created in a way that allows it to think and learn in a similar way to humans. Essentially, AI involves developing computer programs and algorithms that can perform tasks that typically require human intelligence, such as recognizing speech or ima...
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HOW BRANDS CAN HELP PEOPLE MAKE CONFIDENT PURCHASES?

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 If there is anything you need to give priority, then it would be building up confidence with the customer for your brand. Customer behaviour is often driven by the extent when they are confident regarding their decisions. We all are always looking for trustworthy information to help us decide the purchase with confidence. As per Google’s recent research, if you want to find a product in search engines, the first emotion is curiosity then confusion to clarity. At last, they will look for some kind of original information that leads to purchase.

At first, to make a confident decision, we will rely on search engines for relevant information. Secondly, we will look for the brand presence in the industry. If the brands are providing trustworthy information the purchase preference will increase by 70%. Brands need to understand and shape the customer emotions that drive customer buying behaviour. Brands can use search strategies that help people make confident purchases.

1. Emotional Journey

People are going through a lot of emotions throughout their purchase journey. When they are in a dilemma they need clarity and to feel convinced. As per a Google study, 57% of shoppers says they research before purchasing to feel confident and 69% says they research to ensure they get the right product. These emotions drive them to all sources of information such as search engines, social media, reviews, and family and friends.81% of consumers buy branded information because they trust the brand’s product information, which makes them feel empowered about their purchase decision.

Search is the first touchpoint of shoppers. If we want to know something we will search in search engines like Google. From there we will get other touchpoints As the customer feel empowered, the brands can give useful and reliable information or genuine reviews. Responsive search ads can play a major role in this using unique headlines and descriptions provided by the marketer. Then the people can find the information easily. Through this, you can increase sales by an average of 7%.

2. Paradox of choices

Searching for relevant information is an important process for customers. But too much information can delay the purchase decisions.94% of people say it’s important to make research before buying something, at the same time 80% of people says they are facing difficulty in purchase decision because of overload information or so many options. So Brands should present at the right time to guide shoppers to ease their choices. Using Ads and smart bids brands can use machine learning to provide personalized and relevant information. Ads help you to get long time royalty than a one-time purchase.

3. Understand Customer Needs

Understand Customer needs is the cornerstone of every successful business. Always think two steps ahead of your customer. That’s the best way to build customer confidence. There is lots of customer service software, through this you can track the customer preferences, habits and also can send reminders to reorder a product on daily basis. Organizations, who give preference to their customer needs outperform their competitors. Let us look at some key benefits.

  •        Provide better services and products
  •        Support them with easy and appropriate solutions for their needs
  •         Improve the user experience

4. Transparency

Customers always accept brands that are transparent. Be honest about policy, pricing and service changes etc. to gain their trust. Try to upload behind scene videos of your product.This will help to feel customer connected to the product

5. Be Empathetic

     
When the customer interacts with your representative, sales or marketing, they expect empathy. Not all your customer is happy with your product. Accept your flaws and extend an olive branch to help them address their concerns calmly. When it comes to customer service, good service will make repeat customers.

6. Customer Feedback



Ask customers for testimonials and their feedback even it is good or bad. Post those feedback on all your channels.85% of shoppers search for reviews of local businesses according to the 2020 survey. You can provide demo videos or free samples of your product to customers. That makes them confident about their purchase decisions.


 

Customer is our King. So offer your customers choices when they are ready to buy your products. Make them happy while purchasing with options such as payment options, variety, and subscription plans etc. They will appreciate the brand and will become a promoter for your organization.

Thanks for reading

Preethi Sukumaran

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