The Rise of AI-Language Models: Chat GPT, Bing AI, and Google Bard

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On November 30th of last year, OpenAI introduced ChatGPT, a new AI technology that garnered widespread attention for its ability to answer questions free of charge. The development of AI has the potential to transform the way people work, learn, travel, receive healthcare, and communicate, just as previous technological advancements like the microprocessor, internet, computer, and mobile phone have. Microsoft and Google have also introduced their own language-models AI technologies, such as Bing AI (Copilot), and Google Bard. To know more about them first, we must understand AI What is Artificial Intelligence? Artificial Intelligence (AI) is a type of technology that is designed to solve particular problems or provide specific services. It is created in a way that allows it to think and learn in a similar way to humans. Essentially, AI involves developing computer programs and algorithms that can perform tasks that typically require human intelligence, such as recognizing speech or ima...
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MARKETING & PROMOTIONS ON SHOPIFY

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MARKETING & PROMOTIONS ON SHOPIFY

Shopify


Shopify is a Canadian Multinational eCommerce company. It is a complete eCommerce and subscription-based platform to let you start, grow and manage your business from anywhere. When you choose Shopify, you are getting a one-stop E-Commerce website. Under Shopify, you can sell your products through online and physical presence. Your inventory and stock for online and physical get synced, so you can use it from one account.

Features of Shopify

1.      Great Design

2.      SEO friendly

3.      Compatibility with popular payment platforms

4.      Outstanding inventory management

 The core functions of running a business include

·        Storefront

·        payment processor

·        Shipping partner

·        Back office

·        Marketing headquarters

How to do Marketing on Shopify?

Once you launch your store you need to focus on increasing traffic. So you need to develop a marketing plan. You can see marketing recommendations through the marketing page in Shopify. Now I would guide you through the marketing tools you can use under the Shopify store.

Shopify Marketing Strategies 2022

Shopify





1.     Develop a Marketing Plan

If   If you are new to selling, then it’s better to develop a marketing plan. Whatever tactics you have applied to attract customers, each of these tactics is called a marketing strategy. Marketing plans help you to understand who you are trying to reach and what you want to say?

Find the following basic marketing steps

·        Targeted Messaging: - Consistent and targeted messages of your brand will give information about your product and store. That will help the customer decide whether to buy the product from your store or not. When you create an advertisement or a piece of content that should reflect your brand. The message should include your store specialities and what you are offering to the customers? This targeted marketing would increase brand awareness.

 

·        Understanding your audience: - Just imagine what kind of customers is buying your product. Their age, demographics, roles, economic status & location. The more you understand your customers the better you can plan your marketing strategy. You won’t reach every person using your marketing strategies but you will attract the customer that is more likely to buy your products. Analyse the online traffic that you already have using Google Analytics. If you put some initial effort, you can see how customers are interacting with your online store.

·        Unique Marketing Tactics: - Unique marketing Tactics for your store depend upon the products you sell. Your marketing plan might include

 

ü  Collecting feedback &Analyse data

ü  Product pricing

ü  Discounts and promotions

ü  Content writing for Blog or Social media

ü  Email marketing

ü  Online Ads

ü  Customer service

ü  Setting goals

ü  Marketing channels

ü  Analyse the result

·        Setting Goals: - Each company should have a marketing goal. The goal should be long term or short term but it should attract new customers, generate sales and retain existing customers.

For Example:

o   300 new customers in 6 month

o   30 email subscribers

o   15% increase in sales over last year

 

Achieving your goal is a difficult task especially if you are new in the market. Better to keep a short term goal first. This will help you to analyse the impact on sales easily. Once you achieve your goal you can stretch the goal that is slightly more difficult.    

              

·        Marketing Channels:-There are different channels to promote your store including paid advertisements, blogs and press releases etc. Some are for long term goals and others are for the short term. Try to take a mix of channels. For example, you can choose a paid Video advertisement and a blog to attract new customers. Paid ads include Google Ads, Facebook ads, Instagram ads & Pinterest. You can also use Shopify third party ads and integrated marketing apps. In the Shopify marketing page you can create marketing activities like Facebook ads and automation like Google smart shopping campaigns. Before you are investing money think about your budget. Always plan your budget and do advertising.

 

·       Analyse the impact: - Analysing your marketing campaign can prevent you from wasting money. So keep analysing the gaols on a weekly basis. If you are not able to achieve the milestones then you need to make changes to the marketing strategy. If you are meeting the milestones then try to expand your marketing or add another goal.

2.     Content Marketing

Creating interesting stories about your company through blogs, videos and social media is referred as content marketing. Content should be unique and attractive. You can create engaging content for your customers by developing a content strategy. Content strategy is a part of your marketing plan. This will create a relationship between you and your customer. Try to include the below factors on your content strategy.

 

·        Choose marketing channels popular among your customers

·        Create and develop relevant and unique content

 

3.     Improving SEO: - SEO is used to improve your ranking on search engines. There are many factors that will affect your SEO ranking that including.

 

·       Number of backlinks from trusted websites on your website

·       Old domain names

·       Optimized content and website structure

·       Use Original images

·       Onsite and offsite integrations

Shopify online shops have SEO optimization features. So some SEO optimization will take care automatically: auto-generated canonical tags will prevent duplicate content from appearing in search results, On-site integrations like sitemap.xml and robots.txt files are automatically generated, and the themes will automatically generate title tags that include your shop name. Social media widget integrations and sharing options make it easier for you to market your store.

You can edit the title tags, Meta descriptions, and URLs for blog posts, webpages, products, collections & alt attributes for images.

Shopify Pricing options

They have 3 options for pricing is Basic, Shopify and advanced. Visit Shopify and decide the options according to your needs.

·       Basic - $29 per month

·       Shopify - $79 per month

·       Advanced - $299 per month

Conclusion

Shopify has millions of customers across the world. If you become a part of them, you can improve your sales by joining the largest eCommerce family. You don’t need any technical knowledge to start a store in Shopify. When comparing other similar platforms Shopify is the best because of its advanced tools.

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